Haval was introducing its new small SUV “Jolion” to the Saudi market for the first time by creating the needed awareness to reach to the right target audience which is the young generation. The challenge was positioning the Jolion as the trendy and fashionable SUV for the young generation
  • Developed a holistic 360 campaign by integrating offline & online channels.
  • Developed a targeted paid ads to reach to the desired target audience.
  • Developed tailored campaign messages & materials based on different personas created to reflect a segment within the desired target audience.