THE CHALLENGE
- Low awareness about the festival's events and activities.
- Poor communication and engagement with fans and followers on the social platforms.
THE SOLUTION
- Created a holistic approach to integrate offine & online.
- Increased the fan base etc.
- Mobilized and stationed a dedicated team on-ground for live event coverage.
- Constantly updated the audience with news, concerts,
weather conditions & activities cancelations.
THE RESULT
60K+
Total Followers Growth
50%
increase in engagement
