We asked Mohammad Al-Ayoubi
Do you consider investing in a TV Ad spot as Ramadan approaches?
In short Yes ✅
TV Ads remain key during Ramadan in Saudi Arabia, even with the growing dominance of digital media. From a social perspective, Ramadan is a time when families gather in their homes after Iftar to enjoy TV programs, making it an integral part of the season’s traditions 📿
This is the season when TV channels fiercely compete to offer exclusive seasonal shows and religious content, attracting high viewership during post-Iftar and Suhoor times. These special programs not only bring families together but also provide brands with a unique opportunity to connect with viewers through culturally significant messaging 💡
By associating with trusted and high-profile TV content, brands can build stronger emotional connections and significantly reinforce their reputation, positively impacting brand equity and
recognition.
While we can’t ignore the shift to digital marketing in Saudi Arabia, TV’s ability to create a shared cultural experience and reach diverse demographics ensures it remains an essential channel for solidifying brand trust 🌙