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    • THE OPPORTUNITY
    Al-Rabie has always been there in every school, with every student ever since it started in 1980.
    The Opportunity
    Saudi Arabia suspended all the educational institutions as part of       efforts to contain the spread of COVID-19 and instituted distance learning. The education scene has completely changed.       This has taken a big part of the conversations on social media and students have been sharing their thoughts and frustrations.
    THE SOLUTION
    Al-Rabie partnered with a well-known teacher and created a social media campaign to motivate and prepare students for the end-of-term exams.
    The Solution
    Saudi Arabia suspended all the educational institutions as part of efforts to contain the spread of COVID19- and instituted distance learning. The education scene has completely changed. This has taken a big part of the conversations on social media and students have been sharing their thoughts and frustrations.
    THE RESULTS
    IN 3 DAYS
    9K+ Total followers growth
    14.5 M Total Impression
    37K+ Interactions