Posted on July 17, 2025
We’re thrilled to share that our very own Managing Director, Mohammad Al Ayoubi, has been selected to serve as a jury member for this year’s Athar Awards Creative Festival, Saudi Arabia’s premier celebration of creativity, marketing, and impact. Being part
Read More
Posted on June 16, 2025
This scattered focus is becoming all too common. It’s not about a lack of intelligence; it’s about how our minds are overwhelmed! Why are our attention spans feeling shorter than ever? 🧠 Digital Overload 📲 Our devices bombard us with
Read More
Posted on June 12, 2025
Did you know that our beloved ketchup has its roots in ancient China? The Amoy dialect, specifically “koe-chiap” or “ke-tsiap,” which referred to a brine made from pickled fish or shellfish 🐟🧂 Interestingly, Malaysians added their twist, calling it “kecap,”
Read More
Posted on June 7, 2025
Ever seen a tech product and immediately thought, “I need that”? That’s the vibe Ray-Ban Meta is serving, a perfect blend of iconic style and cutting-edge tech 🔮 Forget bulky, awkward smart glasses. Ray-Ban and Meta have teamed up to create eyewear
Read More
Posted on June 5, 2025
Let’s face it: working in the creative field often feels like walking a tightrope. The fear of sharing a “bad idea” and facing the awkward silence can be restricting 🤽 When our ideas feel personal, a lukewarm response can sting.
Read More
Posted on June 1, 2025
Forget traditional celebrities; the advertising world has entered the era of Real Life Streamers (IRL)! These streamers showcase their everyday lives, the mundane, the funny, and the relatable, creating fiercely loyal communities around their authenticity ✖️ What Was the Old
Read More
Posted on May 23, 2025
Let’s take a little trip down marketing memory lane, even in places like Saudi Arabia’s marketing agencies, and see how the approval journey used to be…Back in the day, the process relied on actual paper 📝Yes, physical proofs of ads,
Read More
Posted on April 15, 2025
As we embrace the wonders of AI, it’s crucial to remember the value of the human touch in our work. While AI-generated content offers incredible convenience, relying on it too heavily can compromise quality, originality, and genuine connection. Why Balance
Read More
Posted on April 2, 2025
Derived from the Latin word “advertere”, meaning “to turn towards something” 🤔✨ Originally, it simply meant drawing attention to something. Over time, the concept evolved, but the core idea remains: advertising aims to capture attention for a product or service!
Read More